Understanding the Auto Follow and Unfollow Strategy

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Understanding the Auto Follow and Unfollow Strategy

Understanding the Auto Follow and Unfollow Strategy

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If you are an avid user of Instagram, then you must have come across the follow/unfollow strategy that is popular among those that use automation. This feature works by following users who might be interested in the content, then you wait a few days, and then unfollow those that don’t follow you back.

Today we look at this strategy and how it can work for your account, or against it.

Instagram automation has been in use for many years with mixed success, with a larger percentage recording immense success in just a few months. For those that have made it, their take is that the follow/unfollow strategy is one of the most effective features they have used to grow their accounts and to gain Instagram followers.

This method works only well with automation because when you manually follow users each day, the tasks become time-consuming and monotonous. And often than not, you end up hitting the limit because you lose count on the number of people you follow in a certain period.


When using this method, you need a tool that can analyze the follow-back rate, and know how many people follow you after every attempt. You track this to make sure you meet the goals that you came out to achieve in the first place.

One of the metrics you use to consider the performance of these tools is the follow-back rate. This is the percentage of users who have followed you back in relation to the ones that you have engaged with.

However, not all tools give you this capability; some of the top tools that have this aspect have been reviewed by Fred Harrington. However, the effectiveness of the method depends a lot on who you choose to follow. When you use Instagram automation, you can use the filters provided to make sure you engage with those that are most likely to engage back.

Why it doesn’t Work with Automation

When it comes to the follow/unfollow method, you need to use automation to get the best results. If you do everything manually, you get tired due to the monotony of the task. Studies have also revealed that you achieve three times the follow back rate when you use automation as compared to manual following.

Does Following Affect Your Engagement Levels?

Many users think that if you unfollow someone, it is more likely that the user will also unfollow you, but this is only true if the person you unfollow gets to find out. If a user has thousands of followers, though, the likelihood that they will unfollow you is very slim.

Additionally, Instagram does a great job only showing the positive engagements such as the users that like your photos and those who comment on your photos.

On the other hand, Instagram leaves out the negative notifications including the users that unfollowed you. So, the design of the app sort of protects your interests, so that the user won’t see that you unfollowed them.

The time when unfollowing hurts you is when you decide to unfollow a user that you haven’t given a chance to follow you back. Some users take long before they log into their Instagram accounts. This user gets the notification that you followed them, only to check out the notification and find out that you already unfollowed them.

You also get a problem if you unfollow the users en masse. Remember that Instagram expects you to unfollow your followers in a certain manner.

Final Words

The auto-follow and unfollow strategy is one of the top ways to build your brand on Instagram. However, you need to use it the right way to get the expected results.